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Asia's Rising Appetite: why European F&B brands must shift focus East for long-term growth and sustainability. An interview with Pierluigi Pollio, co-founder of Virgilio Creating Value.
The food and beverage industry is undergoing significant changes, partly due to shifting global demographics and recent global events in...
Mar 72 min read


Four Festivals in Asia with a strong gift giving tradition (and a sweet tooth)
In Asia, the act of gift-giving transcends mere tradition—it is a profound expression of love, respect, and gratitude. Among countless...
Jan 63 min read


TIKTOK POTENTIAL FOR WESTERN BRANDS IN ASIA
“First time I downloaded TikTok I thought it was not made for me. 𝐓𝐨𝐨 𝐥𝐨𝐮𝐝, 𝐭𝐨𝐨 𝐦𝐞𝐬𝐬𝐲: not a place for Millennials, I...
Nov 21, 20242 min read


WHY ASIAN FOOD FAIRS MATTER – ACCORDING TO PIERLUIGI POLLIO (VIRGILIO CREATING VALUE)
Asia’s food fairs are not just about the region anymore—they’re global in their scope. Pierluigi Pollio, co-founder of the consulting and...
Oct 28, 20243 min read
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