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Asia's Rising Appetite: why European F&B brands must shift focus East for long-term growth and sustainability. An interview with Pierluigi Pollio, co-founder of Virgilio Creating Value.
The food and beverage industry is undergoing significant changes, partly due to shifting global demographics and recent global events in...
Mar 72 min read


Four Festivals in Asia with a strong gift giving tradition (and a sweet tooth)
In Asia, the act of gift-giving transcends mere tradition—it is a profound expression of love, respect, and gratitude. Among countless...
Jan 63 min read


TIKTOK POTENTIAL FOR WESTERN BRANDS IN ASIA
“First time I downloaded TikTok I thought it was not made for me. 𝐓𝐨𝐨 𝐥𝐨𝐮𝐝, 𝐭𝐨𝐨 𝐦𝐞𝐬𝐬𝐲: not a place for Millennials, I...
Nov 21, 20242 min read


WHY ASIAN FOOD FAIRS MATTER – ACCORDING TO PIERLUIGI POLLIO (VIRGILIO CREATING VALUE)
Asia’s food fairs are not just about the region anymore—they’re global in their scope. Pierluigi Pollio, co-founder of the consulting and...
Oct 28, 20243 min read


IS THERE HOPE FOR CHINESE WINE CONSUMPTION?
It's no secret that Chinese wine consumption has fallen dramatically over the past years. In 2023, the wine import volume (243 million...
Feb 6, 20242 min read


PANETTONE: IT TASTES LIKE HOLIDAY (NOT CHRISTMAS-LIMITED)
All I want for Christmas is shiny lights, golden ribbons and the fragrance of a billowing, toffee-hued, chef’s-hat-shaped mass of sweet...
Nov 29, 20232 min read

Italian butter is coming back to pre-covid splendor
Made in Italy dairy products recorded a positive balance in foreign sales by volume of 3.9% for the first three months of 2023, achieving...
Oct 30, 20232 min read


African Swine Fever worries the food industry
Recent outbreak of African swine fever (ASF) has shed the lights once more on the consequences brought by spreaded viruses not only for...
Oct 30, 20232 min read
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